How To Recover from a Google Algorithm Update?
Search Engine Results Page (SERPs) ranking holds tremendous significance because higher rankings or positions drive more traffic, which in turn boosts sales and leads. The role of Search Engine Optimisation (SEO) becomes significant in this regard because it continuously optimises websites so that ranking and visibility can be improved and maintained in repeated SERPs, such as Google and Bing.
If you are looking to improve your website’s ranking and visibility, then you can contact the best SEO agency in Siliguri or a city of your choice. This is because such agencies can offer high-level and professional SEO support, which is crucial for achieving and maintaining higher positions in SERPs.
However, Google regularly releases algorithm updates in its SERPs, which refresh website rankings. These updates can hamper the rankings of websites because changes in the analysis of content quality and relevance are made. In this blog, you will learn valuable tips on how to recover from a Google Algorithm Update. Before that, let us know why Google regularly releases algorithm updates.
Learn Why Google Releases Algorithm Update
These are the top reasons why Google releases Algorithm Updates for its SERPs:
To counter spam and manipulation: Website developers often tend to manipulate rankings by using “black-hat techniques” such as highly automated content and keyword stuffing. The algorithm updates prove to be beneficial in terms of identifying such spam and manipulation. Thus, manipulated content gets penalised, and genuine content gets rewarded because of such updates.
To improve the accuracy and relevance of user search: Google strives to provide its users with the most accurate and relevant search results. The quest for improved user experience is achieved through algorithm updates because such updates help in gaining a better understanding of search intent and the nuances of language. Therefore, accurate and relevant search results are ensured through these updates.
To integrate new technologies: The rapid developments in technologies such as Machine Learning (ML) and Artificial Intelligence (AI) allow better analysis by accurately processing complex information. Thus, Google's algorithm updates integrate the latest technologies to continuously improve user experience in the SERPs. In addition, genuine and organic content gets rewarded by such integration as well.
To adapt to evolving user behaviour: With the advancements in technologies, user behaviour for search has drastically changed based on using conversational queries, mobile browsing, and voice search. Google’s algorithm updates help the search engine to adapt to the changing search behaviour, trends, and devices. For example, mobile-first index ranks mobile-friendly websites at the top due to the massive use of mobile browsers.
To improve user trust and experience: The algorithm updates focus on improving user experience by ranking websites with faster loading times, HTTPS security, and mobile friendliness. This implementation helps users to visit genuine and secure sites with faster loading times, which in turn improves user trust towards Google.
Know How You Can Recover from an Algorithm Update by Google
Here are the steps that you can take to recover from a Google algorithm update:
Confirm the reason and avoid panicking: This is the first step, where you need to confirm that the reason for your website’s ranking and traffic drop is actually due to an algorithm update by checking on reliable sources, such as SEO news sites. Remember that panic-based decisions in terms of making large-scale changes can actually worsen the situation. Thus, the key is to wait for a few weeks so that the complete rollout of the update is done.
Analyse the pages that are affected: This step is based on using reliable tools such as Google Search Console and Google Analytics to identify which pages were affected. In addition, you need to identify patterns that lead to the pages getting affected. By analysing the patterns, you can gain a proper understanding of the aspects that are being re-evaluated by Google for ranking.
Improve E-E-A-T signals: After analysis, you need to improve the Experience, Expertise, Authoritativeness, and Trustworthiness of your website content. This can be done by including testimonials, case studies, citations of credible sources, and transparent contact information.
Conduct a technical SEO audit: It has been observed that broken links and crawling errors can significantly hamper SEO ranking. Thus, you need to look for broken links and fix them. In addition, you need to look for potential reasons that are causing slow loading times of your website, which again hampers SEO ranking. By fixing this issue, you can earn a great opportunity to recover from a Google algorithm update.
Analyse your competitors: This step is based on performing a comprehensive analysis of the websites that are ranked higher in the SERPs for the same keywords and search queries. This analysis can help you to identify where you are lagging or things that you might have missed on your website. Therefore, improvements can be made accordingly, which in turn can help in recovering from a Google algorithm update.
Clean our backlinks and monitor progress: Spammy or low-quality links can significantly hamper your website’s rankings. Thus, you can use relevant tools to identify spammy links and remove them manually. After implementing the changes, you must keep in mind that recovery takes time, sometimes weeks or even months. Therefore, patience is the key in this regard. However, you can keep on monitoring by using analytical tools.
Final Recommendations
Google algorithm updates are necessary to ensure that evolving trends are adapted in the SERPs and gencuine contents get rewarded. However, such updates can also hamper SEO ranking due to the restructuring of crawling and indexing criteria. Thus, if your website’s SEO ranking is getting hampered after the algorithm updates, it is highly recommended to seek professional help from a top SEO company, such as Cyber Help India.
This is because such agencies have highly-experienced and skilled SEO experts, who can help you recover effectively from a Google algorithm update. Contact the best SEO agency in Siliguri or a location near you now to receive professional support for your website’s ranking and traffic.
